Alex Stott
Head of Content
- 7Years in industry
- 7Years at Absolute
- Remote UKBased at
- 6Regulated sectors worked in
Alex oversees content production and ideation, ensuring output meets the highest quality standards and brand guidelines for every client
Alex Stott’s experience
At HSBC in financial collections, he developed an understanding of regulated-sector compliance and quality standards
- Fast Loan UK
- MegaPleasure
- QuidMarket
- Stelrad
What Alex does here
Alex oversees content production and ideation, ensuring output meets the highest quality standards and brand guidelines for every client
Alex oversees content production and ideation, ensuring output meets the highest quality standards and brand guidelines for every client. The work spans AI SEO content, social media strategies, email campaigns, and blog strategies, all optimised for LLMs and AI overviews to drive organic visibility and traffic. He manages copyediting at scale across multiple concurrent client projects, maintaining consistency while adapting to each brand's voice and compliance requirements.
He also works closely with other departments on integrated campaigns, bringing content expertise to strategy discussions and helping clients in regulated industries achieve their business goals. He's contributed to multiple award-winning campaigns, from Best Use of SEO to Ecommerce Agency of the Year. Much of his day involves balancing productivity with quality, ensuring campaigns deliver both immediate wins and sustainable authority-building for clients across iGaming, finance, healthcare and eCommerce sectors.
Where Alex makes the difference
Areas of expertise
- Content strategy and copywriting optimised for AI overview discovery and LLM citation.
- Compliance-aware content for regulated sectors: iGaming
- financial services
- healthcare
- and eCommerce.
- Google E-E-A-T and YMYL compliance for high-scrutiny content.
- Large-scale copyediting: maintaining brand voice and quality across concurrent campaigns.
Industry specialisms
- iGaming (4 years)
- Financial services (7 years)
- Crypto and Web3 (2 years)
- Healthcare and pharma (5 years)
- Adult (5 years)
- Regulated ecommerce (5 years)
Industry recognition
Stelrad – strategic copywriting across product ranges and category pages for the UK's leading radiator specialist, spanning consumer and trade audiences
Stelrad – strategic copywriting across product ranges and category pages for the UK's leading radiator specialist, spanning consumer and trade audiences. Campaigns have won multiple awards including Best SEO Campaign at the European Agency Awards 2025 and Standout Integrated B2C Campaign of the Year at the UK Digital Excellence Awards 2026.
QuidMarket – developed category page content and product copy for a new website launch for a leading UK direct lender, optimising for search visibility and conversion.
Fast Loan UK – redeveloped blog editorial strategy and on-page content during site redesign for the online direct lender, maintaining FCA compliance across lending content.
Christmas Pyjamas – developed integrated content strategy and campaign assets for the eCommerce brand, awarded Best New Business Campaign (Small) at the UK Agency Awards 2025.
Created a comprehensive content hub covering game guides, rules, and player information across multiple brands for a large iGaming client.
Developed whitepapers and thought leadership content for an omnichannel customer service brand, positioning them as an industry authority.
Insights from Alex
Content Marketing Strategies That Complement SEO and PPC
30-Second Summary: Understand how to construct your content marketing strategies to align with broader marketing activities. Find out how an SEO content…
Aug 23, 2024 Read More
When to Start Christmas Marketing Campaigns
30-Second Summary: Discover the best times to plan and launch your Christmas marketing campaigns for maximum impact. Learn how to strategically segment…
Aug 9, 2024 Read MoreWhat Google E-E-A-T Looks Like in 2024
30-Second Summary: Google’s E-E-A-T remains pivotal in 2024 SEO, emphasising Expertise, Experience, Authoritativeness and Trustworthiness Businesses should focus on showcasing expertise, building…
Jul 26, 2024 Read More
What drives Alex
The problem is that plenty of brands, especially bigger ones, assume they're too established to need to change their approach
The shift to AI overviews and LLMs has fundamentally changed how content gets discovered. It's no longer just about ranking for keywords on Google, as visibility now depends on whether your content is good enough for these systems to pick it up and whether it actually meets what users expect. Quality and E-E-A-T aren't nice-to-haves anymore; they're basic requirements.
The problem is that plenty of brands, especially bigger ones, assume they're too established to need to change their approach. But if your content doesn't meet these standards in this environment, you become invisible. That gap between "we've always done it this way" and "this actually works now" is where most visibility gets lost.
Connect with Alex
Alex is Head of Content at Absolute Digital Media. If you have a question about content strategy and copywriting optimised for AI overview discovery and LLM citation., or a brief that needs someone who has done it before, LinkedIn is the quickest way to get hold of Alex.
