Shane Fox
Lead Designer
- 13Years in industry
- 5Years at Absolute
- RemoteBased at
The work that holds up is judged on how it looks and on whether it did the job, not one or the other
Shane Fox’s experience
A campaign needing a brand system, a set of social assets and a landing page in the same week rewards someone who has built all three
What Shane does here
Design decisions are made with an understanding of how they will be implemented, rather than handed over and hoped for
Shane owns the design layer across the agency's client work and its own brand. Day to day that means campaign creative and social assets, brand and identity work, pitch and proposal design, landing pages built to convert rather than merely to look finished, and the video and animation that carries a campaign beyond static assets.
A substantial part of the role is the agency's own website and the design system behind it: the component library, the type and colour tokens, and the section patterns every page is assembled from, so new pages stay consistent instead of being rebuilt from scratch each time. He works alongside the technical team on the build itself, which means design decisions are made with an understanding of how they will be implemented rather than handed over and hoped for.
In regulated sectors the constraint is different from ordinary brand work. Creative has to clear compliance before anyone gets to judge it on performance, so it is designed to that standard from the first draft rather than corrected afterwards.
Where Shane makes the difference
Areas of expertise
- Brand and identity systems for regulated-sector businesses
- Landing page and conversion-focused creative
- Design systems and component libraries for large websites
- Campaign creative across social
- display and email
- Video and motion graphics for client campaigns
Industry specialisms
- Creative production
- brand and campaign design
Industry recognition
Led the agency's own rebrand, and the design system behind its current website
Triple Distinction* in Creative Media Production. Digital Media, University of Portsmouth.
Led Absolute Digital Media's own rebrand, and oversees website design and development projects across the client base, including the design system behind the agency's current site.
Insights from Shane
Is Above the Page Fold Dead?
30-Second Summary: Above-the-fold content on your page isn’t dead! Use the space to quickly capture user interest and keep them engaged.…
Aug 23, 2024 Read More
7 Best Practices for Ecommerce Website Design
30-Second Summary: Discover the best practices ecommerce web design to attract visitors and successfully convert them into paying customers. Find out the…
Aug 23, 2024 Read More
How To Successfully Market Your Casino Brand Via Email Marketing
30-Second Summary: Email marketing enables direct interaction with your audience, strengthening customer relationships and driving engagement. It’s a cost-effective strategy that offers…
Jul 12, 2024 Read More
What drives Shane
A landing page that wins a design award and converts at two percent has failed
Design in this industry gets judged too often on how it looks in a portfolio and not often enough on whether it did the job. A landing page that wins a design award and converts at two percent has failed. The reverse is also true: performance creative that looks cheap costs a brand something real, it just does not show up in a monthly report.
The work that holds up does both at once, and in regulated sectors it has to manage that inside rules which remove most of the easy visual shortcuts. In practice that constraint tends to produce better design rather than worse, because it forces the idea to carry the work instead of the decoration.
Connect with Shane
Shane is Lead Designer at Absolute Digital Media. If you have a question about brand systems, conversion-focused creative or the design side of a website build, LinkedIn is the quickest way to get hold of Shane.
