Lewis Esson
Lewis Esson is Head of SEO at Absolute Digital Media. He leads SEO strategy and delivery across regulated client portfolios, with expertise in technical SEO, keyword strategy, content architecture, on-page optimisation and ranking growth for iGaming, finance, legal, healthcare and crypto.
Arabic and English Are Two Different Searches, Not One Translated List
Most UAE search strategies are built in English and translated. That throws away half the market, because Arabic queries are a different…
Oct 30, 2026 Read More
SEO for Dubai Real Estate: Competing When the Portals Own the Head Terms
You will not outrank the property portals on listing searches, and you do not need to. The opportunity sits in the questions…
Oct 30, 2026 Read More
Getting a UAE Brand Named in AI Answers
Assistants answering questions about this market draw on far less material than they do for larger ones. That makes the few sources…
Oct 30, 2026 Read More