PPC
What Google’s Updates To Merchant Center Product Data Means For Your Shopping Campaigns
30 Second Summary: Google’s updates to Merchant Center product data ensure more accurate and detailed information for your shopping campaigns By adhering…
Jun 19, 2024 Read More
How To Maximise Your Google PMax Campaigns
30-Second Summary: Google PMax campaigns automate and optimise digital advertising across all Google networks, including Search, Display, YouTube, Gmail, and Maps, using…
May 30, 2024 Read More
Google Ads 2024 Updates: Quarterly Roundup (April 2024)
30-Second Summary: Google introduced its conversational AI, Gemini, to simplify ad creation by suggesting optimised ad combinations, helping to boost campaign performance.…
Apr 17, 2024 Read More
Budgeting for PPC: How to Allocate Spend for Maximum Impact
30-Second Summary: Effective PPC budgeting involves aligning spend with business goals, understanding your target audience, conducting keyword research, and setting campaign budgets…
Apr 3, 2024 Read More
6 Mistakes to Avoid in Your PPC Campaigns
30-Second Summary: Setting clear, SMART goals for your PPC campaigns and utilising negative keywords are essential steps to ensure your ads reach…
Mar 25, 2024 Read More
A Guide To Paid Search Ad Remarketing – Unlocking Growth Potential
A Guide To Paid Search Ad Remarketing – Unlocking Growth Potential 30-Second Summary: Remarketing is essential as it allows you to reconnect…
Jan 30, 2024 Read More
Google Ads vs Facebook Ads: Which Is Best For Your Business?
30-Second Summary: Choosing between Google Ads and Facebook Ads should be based on business goals. Google Ads is key for immediate sales…
Jan 30, 2024 Read More
Why Facebook Is the Top Choice for Your Black Friday Campaign This Year
30-Second Summary: Facebook’s global reach and sophisticated targeting options make it an ideal platform for effective Black Friday campaigns. The platform offers…
Nov 13, 2023 Read More
What’s New In Audience Ads? Keeping Up With Recent Developments
30-Second Summary: Microsoft Audience Ads introduced new updates in October to its platform. Enhanced audience targeting, expanded placements, and predictive targeting offer…
Nov 6, 2023 Read More
The Special Formula To Setting Up GA4 Ecommerce
Before we proceed, I would like to include a disclaimer that this solution may not be applicable to all accounts and its…
Mar 2, 2023 Read More
Why Your Ecom Data Sucks? – Actionable Insights Outside Of The Box
This might sound obvious but its’ shocking the number of sites and projects which treat tracking as an afterthought. The age old…
Apr 7, 2022 Read More
Your PPC Guide To A Profitable Black Friday
The time has come to start planning and going live on one of the most lucrative times of the year – Black Friday –…
Nov 1, 2021 Read More