We Won Best New Business Campaign (Small) at the UK Agency Awards 2025!

We are thrilled to share that we took home the award for Best New Business Campaign (Small) at the UK Agency Awards 2025, held at Grosvenor House in London.

Our winning campaign was delivered in partnership with our client Christmas Pyjamas, and the recognition reflects the creativity, collaboration, and data-driven approach that sit at the heart of everything we do.

About the Winning Campaign

As a newly launched site operating with a modest budget, Christmas Pyjamas faced the challenge of competing against established retail giants in a highly competitive market. Our SEO strategy was designed to not only drive visibility but also ensure sustainable growth during the crucial festive season.

The results were exceptional:

• A 3,200% increase in revenue
• A 465.97% rise in new users
• Securing the top position in Google for competitive search terms such as ‘Christmas Pyjamas’ and ‘Matching Christmas Pyjamas’

By combining technical SEO, link building, and content creation, we positioned Christmas Pyjamas as a festive favourite online, successfully outperforming some of the biggest names in retail.

A Moment of Recognition

Winning this award is a huge honour for the entire A-team. It highlights the expertise, passion, and dedication we bring to every campaign, as well as the trust our clients place in us to deliver measurable results.

Our CEO, Ben Austin, commented on the win:

“We’re absolutely delighted to have won Best New Business Campaign (Small) for our work with Christmas Pyjamas. This award is a testament to the hard work, creativity, and strategic thinking that the team has put into driving exceptional results for our client. Thanks to both our incredible team and our client for their continued trust and collaboration.”

Looking Ahead

This win reinforces our commitment to pushing boundaries and delivering innovative campaigns that make a real impact. We are excited to continue building on this success and driving even more growth for our clients in the months ahead.

Want to find out more about our multi-award-winning SEO agency and how we can support your next campaign? Get in touch today by calling 0800 088 6000 or emailing us at hello@absolute.digital.