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Blocks Online

Blocks Online Social

Client:

Blocks Online offer a comprehensive suite of web-based block management software to support Residential Managers with their day-to-day activities.

Category:

LinkedIn Advertising

Sector:

B2B

The Brief

Following the success of both of SEO and PPC campaigns, Blocks Online wanted us to explore further channels to helping them generate more quality leads. We set up a LinkedIn campaign to target Blocks Online’s target audience which included Management Consultants and Managing Directors. We created a number of variations of the ad utilising existing imagery and video to encourage users to sign up for a free demo and to download the brochure. This provided Blocks Online with the customer details they required to contact prospects directly to discuss a suitable solution.

The Solution

  • Created a targeted LinkedIn advertising campaign that would allow us to reach out to the relevant positions within each prospect business.
  • Created ads to promote the free trial and brochure download as a form of data capture.
  • Promoted in line with the organic feed to make sure messaging, focus and tone-of-voice was in sync.
  • Regularly updated ad copy to prevent ad fatigue and drive new interest towards the business.
  • Utilised working from home as a benefit of the software as it can be accessed at any time, anywhere.
  • Promoted new case studies on the site to put a real-life spin on how the software could benefit businesses and their directors.

The Results

Decrease in total amount spent

54%

decrease in CPL

new users

44%

increase in Leads

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