Client:
FootActive
Foot Active is one of the world’s leading distributors of orthotic and lifestyle insoles, distributing to Australia, the United Kingdom, Germany, Holland, France, Spain, Italy and the United States.
Category:
SEO
Sector:
eCommerce
The Brief
FootActive are a long-term client of ours and we have a fantastic relationship with the whole team, enabling us to get on with what we believe is best for the business. We continue to support the brand throughout the COVID-19 period, utilising our tools to identify new opportunities within the market. This enabled us to quickly pivot our previous strategy, helping to increases revenue (by 538.94%!) at a time when the business otherwise may have struggled.
The Solution
- Redesigned and migrated the website from Magento 1 to Magento 2 to improve the look and feel of the site with UX at the forefront.
- Recreated the content on the top traffic driving pages to make this more targeted towards the main industry terms.
- Assisted with the addition of a ‘foot problems’ section on the site, to showcase the expertise of the brand by providing in-depth and insightful information for users.
- Continued to expand this foot problem section over time based on the enquiries received by customers.
- Created an authoritative offsite strategy focusing on health and medical sites to improve the site’s authority.
- Improved customer journey from landing page through to checkout completion by analysing heatmapping data, reviewing customer behaviour and making design and functionality adjustments based on this data.
The Results
538.94%
increase in Revenue
530.78%
increase in Transactions
449.09%
increase in Users