The National Childbirth Trust are the UK’s largest charity focusing on parents. The charity provides support and advice relating to pregnancy, childbirth and early parenthood.
The National Childbirth Trust run two separate PPC accounts, a Google Grant account which allows them to showcase their offerings as a charity, but comes with limitations, and an additional paid account to advertise NCT’s antenatal classes. As the NCT’s antenatal class sales support their charitable work, the lead generation bought form their paid campaigns are crucial for the charity’s continued work. Utilising both platforms, we needed to create a PPC strategy which reached the different KPIs of each account.
increase in Conversion Rate
decrease in average CPC
decrease in Cost per Conversion
increase in Conversions
“The site improved exponentially by the end of the first month. Absolute Digital Media is proactive and approachable. Their quick response time eliminates the need for SLAs. The team researches into the markets they work in and to achieve great results. Their thoroughness, expertise, and proactive approach makes them a pleasure to work with.”
Alexandra West, Digital Marketing Manager