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Stelrad Digital PR

Client:

A British stronghold for manufacturing, Stelrad is the UK’s number one company for radiators, producing over 2.5 million radiators each year. Founded in 1936, Stelrad manufactures steel column radiators from a purpose-built factory in Southall and are leaders in central heating design and technology.

Category:

Digital PR

Sector:

eCommerce

The Brief

To naturally gain authoritative media links and coverage to Stelrad.com with innovative, useful and informative content. To create data-led digital PR stories linking to the Stelrad website to increase website traffic and build brand awareness.

The Campaign

  • Developed interesting digital PR campaigns to make radiators relevant and exciting. Explored topics around heating, temperature and interior design.
  • Ran a series of reactive, data-led digital PR stories to gain top-tier links and coverage. Including responding to topical trends and breaking news.
  • Focused trend and topic research to deliver a unique story angle.
  • Inputted valuable anchor links to the Stelrad website and product pages.
  • Produced tailored media lists of journalists and publications that are relevant to the Stelrad brand and story topics.
  • Ran a detailed media outreach strategy including split testing email subject lines and press release headlines.

 

Examples of Stelrad Digital PR Story Topics:

Top Celebrity Home Interior Accounts To Follow

The Best Colour To Paint Your Home Office For Concentration

Top Energy Saving Hacks  

The Coverage

After just two months, we have gained links and coverage in top-tier UK and international media and news outlets including:

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