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Vera Clinic Digital PR

Client:

Vera Clinic are a healthcare clinic focused on delivering state-of-the-art cosmetic treatments for clients from across the globe. As a leading Turkish health tourism destination, Vera Clinic pride themselves on their reliable, medical-focused, premium healthcare services. With a team of specialist doctors and nurses, Vera Clinic are the number one clinic destination for cosmetic treatments including hair transplants, teeth whitening and plastic surgery.

Category:

Digital PR

Sector:

Healthcare

The Brief

To naturally gain authoritative media links and coverage to veraclinic.net with innovative, eye-catching and informative content. To create data-led digital PR stories linking to the Vera Clinic website to increase website traffic and build brand awareness.

The Campaign

  • Developed interesting and exciting digital PR campaigns, exploring topics around celebrity news, hair styles, hair loss and mental well-being.
  • Ran a series of reactive, data-led digital PR stories to gain top-tier links and coverage. Including responding to topical trends and breaking news.
  • Focused trend and topic research to deliver a unique story angle.
  • Inputted valuable anchor links to the Vera Clinic website.
  • Collated a range of specialist quotes from the lead doctor at Vera Clinic to position the brand as an expert force.
  • Produced tailored media lists of journalists and publications that are relevant to the Vera Clinic brand and story topics, including global and international media outlets.
  • Ran a detailed media outreach strategy including split testing email subject lines and press release headlines.

 

Examples of Vera Clinic Digital PR Story Topics:

Married At First Sight TV Star’s Instagram Earnings  

Male Confidence At Work

Celebs Go Dating Instagram Earnings

The Coverage

After just one month, we have gained links and coverage in top-tier UK and international media and news outlets including:

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