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Social Media for financial services brands

Specialist financial services social media for Central Bank authorised brands. Compliant organic and paid social, planned around platform policy and the Central Bank of the UAE rules.

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See how your financial services social presence performs against competitors, and where paid and organic are leaking budget. Send us a few details and our team will put together a free, no obligation audit.

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    Why a specialist

    Financial services social media is not generalist social media

    Financial services social is not generalist social, because the platforms restrict financial promotions and the rules govern what can be shown. Meta and TikTok gate or verify financial services advertisers, and the Central Bank’s Consumer Protection Regulation and Standards control fair, clear and not misleading communications and the clear disclaimers a promotion must carry. We plan organic and paid activity around what each platform genuinely allows, with creative built to clear the rules, measured on revenue and return on ad spend. It is one of the services on our regulated-industry social offer, run for our financial services clients.

    2008In regulated search since
    175+Industry awards
    97%Client retention
    28 moAverage client tenure
    Adm insights
    Compliance-first

    Social that operates within the rules

    We run financial services social as a regulated-industries specialist, which means platform policy and the consumer protection regulation shape the work from the brief rather than after a takedown. That keeps activity live while driving the revenue that grows the brand. If that is the standard you need, talk to our team.

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    Questions

    Financial services social media, answered

    What is financial services social media?

    Financial services social media is the management of organic and paid social for Central Bank authorised financial and fintech brands, within each platform’s policy and the Central Bank’s Consumer Protection Standards, measured on revenue and return.

    Can you run paid social for financial services brands?

    Where the platform permits it. Meta and TikTok gate or verify financial services advertisers, so we plan activity around what is genuinely allowed and build creative to clear the consumer protection regulation.

    How do you handle clear disclaimers in financial services social campaigns?

    Through fair, clear and not misleading messaging, clearly and prominently displayed disclaimers and creative built to the Central Bank’s Consumer Protection Standards, all planned in from the brief.

    Which platforms do you manage?

    Meta, TikTok and other platforms where financial services activity is permitted, for both paid and organic, chosen by market and audience.

    Does social work alongside SEO and PPC?

    Yes. Social is strongest as part of a joined-up financial services programme alongside our SEO and PPC for Financial Services.

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    Talk to a financial services social media specialist

    If you run an Central Bank authorised financial services or fintech brand and want social that respects the rules you operate under, tell us where you are. We will set out where the biggest social gains are and how we would get you there.