When a borrower asks Google how to get a loan today, the AI Overview answers before the results do. Absolute Digital Media’s AI Visibility Management programme made Cashfloat, an FCA-authorised direct lender, the source it answers from: its payday loans page cited in 944 UK AI responses, more than any other page in the category.
Absolute Digital Media's GEO campaign for Cashfloat delivered 1,972 AI citations across 132 pages (all platforms), 1,325 AI Overviews citations on keyword searches (61 pages), 317 Google AI Mode citations (68 pages) and 45% share of voice (AI Overviews, payday questions).
Cashfloat is an FCA-authorised direct lender offering short-term and bad credit loans to UK borrowers, with dedicated pages for payday, short-term, bad credit, same-day and instalment loans. It lends its own money, and its loan pages already held page one on their head terms. The next question was whether they would be the source when the answer is generated rather than listed.
Absolute Digital Media was appointed to run AI Visibility Management alongside the SEO retainer, which is reported on its own page.
Citations are the number of UK AI responses that reference a cashfloat.co.uk page. Google AI Overviews are reported twice because Ahrefs tracks them separately for keyword-triggered searches and for question prompts. Share of voice is per brand against the named competitor set and does not sum to 100. All figures are from Ahrefs Brand Radar so each can be checked independently.
Integrated Agency of the Year - SilverEuropean Agency Awards 2026
Best Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026
Standout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026
Best Integrated Paid Media CampaignUK Paid Media Awards 2026
Best New Business CampaignUK Agency Awards 2025
Best Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024Integrated Agency of the Year - SilverEuropean Agency Awards 2026Best Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026Standout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026Best Integrated Paid Media CampaignUK Paid Media Awards 2026Best New Business CampaignUK Agency Awards 2025Best Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024 
An LLM brand audit established citation counts per platform, which pages were cited, which queries triggered them, and share of voice against the named lender set. Every figure on this page is a reading against that baseline. The rejected alternative was to start producing content and report on activity: without a baseline every improvement is an anecdote. The audit costs weeks and pays for itself at the first monthly report.
The page was rebuilt to state, in extractable form, what a payday loan is, who Cashfloat lends to, the amounts, the terms, the representative example, the affordability checks and the FCA authorisation, with FAQ and product schema. It is now cited 944 times, more than Citizens Advice’s page on the same subject. The rejected alternative was to build a library of borrowing guides and hope the equity flows to the product pages: in this category the systems cite the guide and name a bigger lender.
Organisation schema, FCA reference, registered details and consistent brand naming were aligned across the site and the off-site profile so the systems could confirm the lender is who it says it is. The rejected alternative was to assume the FCA register entry is enough: the systems do not look it up, they look for the signals on and around the site. An unambiguous entity is the difference between being cited and being mentioned.
Editorial links and coverage from the SEO retainer’s outreach were directed at the same product claims and brand descriptions so the systems found the lender corroborated wherever they looked. The rejected alternative was to treat AI visibility as an on-site exercise: in a cautious category an uncorroborated claim is not cited, however well it is structured.
Ben established the citation baseline and the central call: make the product page the source rather than building a guide library around it.
The loan pages were rebuilt to answer the borrower’s question completely, written throughout as compliant financial promotions.
FAQ and product schema, Organisation schema, FCA reference and registered details aligned on and off site.
Citations and share of voice reported per platform every month so every figure can be verified independently.
Lewis Esson is Head of SEO at Absolute Digital Media, leading a team of seven across organic strategy for gambling, lending, adult and regulated ecommerce brands. He joined ADM as…
Shofiur Rahman is Head of Technical at Absolute Digital Media, leading the team responsible for everything the agency builds and runs: client websites, internal applications, infrastructure, AI systems and the…
Alex is Head of Content at Absolute Digital Media, overseeing content production and ideation for regulated-sector clients in iGaming, finance, and healthcare. He specialises in creating content that performs reliably…
Kofi Agyemang is Senior SEO Manager at Absolute Digital Media, running SEO campaigns for regulated iGaming operators and ecommerce brands across UK and European markets. With seven years in the…
Cashfloat is referenced 1,972 times across 132 distinct pages in UK AI responses: 1,325 in Google AI Overviews on keyword searches, 317 in Google AI Mode, 130 in Google AI Overviews on question prompts, 65 in Perplexity, 51 in Gemini, 50 in ChatGPT and 34 in Copilot.
The result that defines the page is the payday loans page. On the query set the systems use to answer short-term borrowing questions, it is the most-cited page from any source at 944 responses, ahead of PaydayUK at 609, QuidMarket at 518, Moneyboat at 501, Citizens Advice at 238 and Experian at 195. Three further Cashfloat pages sit in the same tier: bad credit loans at 436, the homepage at 302 and short-term loans at 297.
On payday questions Cashfloat holds a 45% share of voice in Google AI Overviews, ahead of Lending Stream at 43% and QuidMarket at 40%, with Moneyboat the only brand ahead at 56%. In Perplexity on the same questions Cashfloat leads the named set at 60%. Ranking movement is owned by the SEO retainer and reported on the Cashfloat SEO case study.
| Cited page, same query set | AI responses |
|---|---|
| Cashfloat payday loans page | 944 |
| PaydayUK homepage | 609 |
| QuidMarket homepage | 518 |
| Moneyboat homepage | 501 |
| Cashfloat bad credit loans page | 436 |
| Fair Finance homepage | 349 |
| Cashfloat homepage | 302 |
| Cashfloat short-term loans page | 297 |
| Citizens Advice, taking out a payday loan | 238 |
| Experian, instant loans guide | 195 |
Source: Ahrefs Brand Radar, UK. Citation counts across all platforms: Google AI Overviews on keyword searches 1,325 across 61 pages, Google AI Mode 317 across 68, Google AI Overviews on question prompts 130 across 36, Perplexity 65, Gemini 51, ChatGPT 50 and Copilot 34; 1,972 in total across 132 distinct pages.
Before partnering with Absolute Digital Media, we had been through 4 different SEO agencies in 2 years. Each of whom made promises and set targets that were never met. Absolute Digital Media made these same promises. I'm absolutely delighted that we are now well on the way to smashing this target with steady month-on-month growth.
GEO, which Absolute Digital Media delivers as AI Visibility Management, owns the citation and share of voice metrics: 1,972 AI citations across 132 pages, the per-platform breakdown, the loan pages cited, the queries they are cited on and share of voice on payday questions. The SEO page owns rankings and traffic. The two are reported separately and cross-linked.
Because it answers the question a borrower and a regulator would both ask. It states what a payday loan is, who Cashfloat lends to, the amounts, the terms, the representative example, the affordability checks and the FCA authorisation, in extractable form with FAQ and product schema, and it is corroborated across an editorial link profile. The systems cite it 944 times. Citizens Advice’s page on the same subject is cited 238 times and Experian’s instant loans guide 195.
Two ways, both third-party. Citations: how many AI responses reference a page on the site, and how many distinct pages are referenced, per platform, with Google AI Overviews split between keyword-triggered searches and question prompts. Share of voice: how often the brand is mentioned relative to named competitors on a defined topic. Ahrefs Brand Radar supplies both, so a client can verify every figure independently.
In Google AI Overviews on payday loan, payday loans uk, no refusal payday loans uk direct lenders, direct lender loans, short term loan, instant loan and the bad credit cluster, and in AI Overview answers to how to get instant loan in 5 minutes, where can I borrow money asap UK online, who will give a loan with bad credit and what is the best payday loan company in the UK. Those are the questions a borrower asks in the minutes before applying.
On payday questions in Google AI Overviews, Cashfloat holds a 45% share of voice, ahead of Lending Stream at 43% and QuidMarket at 40%, with Moneyboat the only brand ahead at 56%. In Perplexity on the same questions Cashfloat leads the named set at 60%.
Not on its own, but on this account the two are aligned. The loan pages hold page one on their head terms, and the same pages are cited in the AI Overviews above the results. Ranking puts a page in the candidate set; being cited depends on whether the page answers cleanly and the lender is corroborated.
It has to be. Every page and every off-site claim is written as a financial promotion, with the representative example and the risk warning where the rules require them. That discipline is also what makes the pages citable: the systems favour the source that qualifies its claims over the one that oversells.
Yes. Absolute Digital Media runs AI Visibility Management across FCA-regulated lending, broking, insurance and comparison, and the method is the same: audit and baseline, rebuild the product pages to answer the borrower’s question, structure them for extraction, make authorisation and identity unambiguous, reinforce the entity off-site, and measure citations monthly.
If your product pages rank but a regulator, a charity or a bigger brand is the one in the AI answer, the conversation worth having is about which questions your customers ask and which of your pages could answer them.
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