Big Max Golf is Europe’s #1 push cart manufacturer and has been for the last 20 years. With superior know how and market knowledge, they have continued to innovate one of the leading golf trolley ranges on the market. Working with their U.S. based team, we have been appointed to support Big Max Golf in continuing to be one of the fasting growing golf brands on earth.
Before partnering with us, Big Max relied on search campaigns to generate traffic and revenue. However, we spotted an opportunity to create further targeted shopping campaigns to improve the overall performance of his website.
With this in mind, we selected the priority products of the Big Max website. We launched them in a brand-new shopping campaign created to deliver our ads in a cross-channel campaign format which included Search, Display, YouTube, and Gmail. We can do the same for you!
- As part of the above strategy, we implemented various feed optimisations to the Merchant Centre campaign. This included all the relevant field information and the creation of a script to notify us when/if products were disapproved to make sure the campaign achieved the best results.
- As part of the campaign, we have also continued to optimise the product titles and descriptions to include key information about each of the items (including key features and selling points) whilst improving keyword relevancy.
- We conducted a further CRO analysis to identify user frictions within the sales journey to improve upon the purchase experience within each product page and the checkout process, too.
- More recently, we have been testing different bidding strategies between “tRoas” and “maximise conversion value” to determine the best strategy to achieve our objectives
Since working with Big Max Golf, revenue has increased by 121%. ROAS has also increased by 22%, supporting the brands long-term goals and opening the opportunity to conduct further activities. We saw a 71% increase in purchases, too.
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