Romantix

A Leading Adult Store In The U.S. Find out how we earned high-brow coverage in the U.S with a reactive, data-led campaign.
Client: Romantix
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Sector: Health
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The Client

Romantix have more than 50 adult boutiques across the U.S. including in Los Angeles, Fargo, and Denver. A leading adult store, Romantix sell everything imaginable including that is not so. From dildos and pumps to cock rings and extensions, the choice is endless.

Romantix logo
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The Strategy

With there being so many big names in the adult industry, our aim was to position Romantix as leaders in their field.

Our aim was to gain links in high domain authority publications to improve SEO to increase the brands Google rankings.

Relevancy of the links was key, and we aimed to create campaigns surrounding the sex industry, that were risqué enough to fit the client brief, but still strike the balance of being PG enough to be published by the British press.

We also concentrated on positioning Romantix as a knowledgeable and credible voice in the sex industry, sending expert commentary on all things sex and relationships to journalists requesting expert comments.

The Campaign

  • We utilised a combination of reactive commentary, data led campaigns and expert comments to get Romantix into relevant and top tier lifestyle and women’s publications.
  • This included: Expert reactive commentary on Winter sex positions, data led campaigns on the most romantic states in the US and an analysis on sexiest tv shows of 2021 – to name just a few
  • Our National Days content calendar also played an integral part of Romantix’s campaign strategy, with the launch of Netflix’s Sex Education being a perfect opportunity for newsjacking.
  • Our standout campaign for Romantix so far has been the Sexiest TV shows campaign, which used data and design assets to reveal the sexiest TV shows based on metrics such as sex scenes, bondage, and nudity.
  • This gained relevant media coverage in publications such as The Tab, The Sun and The Daily Express.

Results.

We worked closely with the team at Romantix to understand their business and get a grip on their brand and values. We earned a series of high-brow coverage in some of the largest national and international publications. Some of which included The Sun and USA Today Post.
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