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Luggage Super Store

Client:

Luggage Super Store sell some of the top branded luggage online including Samsonite and Delsey.

Category:

SEO

Sector:

eCommerce

The Brief

Due to the seasonal nature of Luggage Superstore’s products, the brand had some very strict objectives that they wanted us to meet. With the aim of significantly improving email open rates and driving more sales through an integrated email, affiliate and PPC campaign, it was important that we first conducted a full analysis of the client’s historical data in order to effectively restructure the campaign.

The Solution

  • A creative content marketing to drive relevancy
  • Authoritative offsite strategy
  • Support with migration to new hosting provider
  • Assisted with additional development work to improve upselling opportunities and also providing an exit intent strategy
  • Assistance with new website flow task alongside an external agency which involved testing and deployment, to ensure the site remained in line with regulatory requirements
  • Main focus was on their primary product sildenafil, but have since began to branch into other products to grow the overall site’s visibility

The Results

0.6% to 1.5%

Increased Email Open Rate

conversion rate

51%

Increase In Sales Revenue In 5 Months

sessions

10%

increase In Overall Sales From Email Marketing In 5 Months

Testimonial

“We have been working with Absolute Digital Media for a while now and have found them very skillful, helpful and reliable. What has been particularly pleasing is the support and help they have managed to provide during this pandemic. As an online pharmacy, we have been working closely with numerous members of their team, particularly our account manager Sophie, who has continuously been available to help us ensure our service continues to operate at a high standard. The support has been greatly appreciated and we have also continued to see improvement in our digital marketing efforts and are delighted we have them to rely upon as our digital marketing agency.” 

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