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Ruggles Equestrian

Client:

Ruggles Equestrian design horse rugs and turnout rugs using high quality materials.

Category:

PPC

Sector:

eCommerce

The Brief

As many horse shows were cancelled due to the Coronavirus outbreak, Ruggles Equestrian lost valuable online visibility. With this in mind, we boosted our Google Ads Shopping and search campaigns to enhance the number of sales during this challenging time. We also advised the client to expand to paid social media to increase their online purchases and reach new audiences.

The Solution

  • Optimise spend in Google Ads with a mix of search and shopping strategies
  • Implemented a shopping paid social strategies to reach new audiences using dynamic ads and targeting

The Results

revenue

32%

increase in revenue

sessions

92%

increase in ROAS

transaction

15%

increase in purchases

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Google Rating
4.7
Based on 90 reviews