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Ruggles Equestrian

Ruggles PPC

Client:

Ruggles Equestrian design horse rugs and turnout rugs using high quality materials.

Category:

PPC

Sector:

eCommerce

The Brief

As many horse shows were cancelled due to the Coronavirus outbreak, Ruggles Equestrian lost valuable online visibility. Responding to this difficulty, we boosted our Google Ads Shopping and search campaigns to enhance the number of sales during this challenging time to ensure rates of sale maintain throughout the pandemic. We also advised the client to expand to paid social media to increase their online purchases and reach new audiences.

The Solution

  • Implemented a shopping paid social strategies to reach new audiences using dynamic ads and targeting.
  • Remarket to existing customers or prospects who previously visited the website with targeted advertising to draw engagement.
  • Gain a deeper insight into Ruggle’s ideal audience with multiple ad sets, allowing us to optimise our ad campaigns based on type, copy and asset.
  • Optimise spend in Google Ads with a mix of search and shopping strategies.
  • Create a clear brand voice and concept across all the brand’s marketing channels to showcase their personality.
  • Following our PPC success, we have since developed their Email Marketing, sending out an array of campaigns each month to showcase their new stock and foster their customer relationships.

The Results

revenue

32%

increase in revenue

sessions

92%

increase in ROAS

transaction

15%

increase in purchases

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