The Toy Centre sell a huge selection of retro children’s toys and gifts.
The client approached us at the beginning of 2019 with the aim of increasing their site’s visibility and number of online sales as they didn’t have a physical store. When reviewing the site compared to competitors, we noticed it lacked content and the technical health of the site was very poor. With this in mind, we created optimised content for all of the key target pages on the website and worked to improve the sites overall health. This resulted in a 23.48% increase in organic traffic and an 87.51% increase in page views.
increase in users
decrease in bounce rate
increase in sessions
Despite the uncertain times we face during Covid-19, with excellent support from the team at Absolute Digital Media we have still been able to grow our online visibility. This has been through continued content optimisation, enhancing our backlink profile and improving the health of the site. By doing this, we have been able to increase our rankings, which has driven organic traffic to our site even throughout the pandemic. The SEO team have continued to be efficient and have kept us up to date with work that has been done to the site, as well as suggesting new ideas to help move the business forward during lockdown.