The Client
Smile Cliniq is a valued private dentist in London serving patients as Finchley dentists and St John’s Wood dentists. They approached us at Absolute Digital Media with the aim of increasing their organic search visibility to drive greater enquiries through the website. Our objectives were to:
The Objectives
The Strategy
When we first partnered with Smile Cliniq, we carried out content optimisation across the website to build visibility.
To support the activity, we created a strategic link building campaign that would allow us to increase the trust of the site and generate more traffic.
We also made internal link improvements throughout all the main category pages.
We also carried out a number of technical SEO recommendations, which included the site speed optimisation.
The Campaign
- We conducted a full site keyword mapping file along with an in-depth audit to identify the issues across the website.
- This also helped us identify what we should target across each page, providing us with the opportunity to map out an in-depth strategy as we progressed month-on-month.
- We set out a plan of all the technical work, content and link building targeting that would need to be completed in priority order.
- We also optimised the businesses Google My Business profile through sharing relevant content to Google Posts and uploading high-res photos on a regular basis.
Results.
Since partnering with Smile Cliniq, we have seen a 104.36% increase in organic users.
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