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A regulated-industry specialist since 2008
Founded in 2008, and specialist from the start
Absolute Digital Media is a digital marketing agency in the UK and Dubai, founded in 2008 by Ben Austin. What began as a search agency has become a specialist in the categories where marketing is governed as tightly as the product, from real estate, crypto, healthcare and financial services to hospitality, eCommerce, B2B and startups across the UAE and wider Gulf.
We work from three offices. Essex remains the operational base, London gives clients a City presence at 35 New Broad Street, and Dubai covers the UAE and wider Gulf from the Meydan Grandstand. The agency is registered in England and Wales, company number 06643590.
The services are the seven you would expect of a full-service digital marketing agency in the UAE: GEO, SEO, digital PR, PPC, link building, content and social media. What differs is that each is planned against a regulator as well as a market, so a roadmap for a RERA-governed developer or a VARA-licensed exchange is not the same document as one for an unregulated retailer, and pretending otherwise is how agencies get their clients into trouble.
Across our regulated sectors we have published multiple case studies covering the work and the results it earned, and every one names the client, the discipline and the outcome.
A multi-award-winning Dubai marketing agency
Integrated Agency of the Year - SilverEuropean Agency Awards 2026
Best Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026
Standout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026
Best Integrated Paid Media CampaignUK Paid Media Awards 2026
Best New Business CampaignUK Agency Awards 2025
Best Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024Integrated Agency of the Year - SilverEuropean Agency Awards 2026Best Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026Standout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026Best Integrated Paid Media CampaignUK Paid Media Awards 2026Best New Business CampaignUK Agency Awards 2025Best Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024 Case studies across regulated markets
Our case studies are the clearest account of how we work. Each one names the client, the discipline and the outcome, with the basis of every figure stated and the reporting period shown, so you can judge the timescale as well as the result. They span SEO, paid media, content, social, digital PR, link building and GEO across sectors where a regulator has a view on what a brand may say, and the same specialists, method and reporting standard sit behind the work we do as a digital marketing agency in Dubai. Browse them all to see what each discipline delivered, then talk to our team about what it could do for your brand.
Meet our management team
We work with businesses operating in highly regulated and high-risk markets who need clarity, senior input and a growth strategy in Dubai that stands up to scrutiny. Whether your current approach has stalled, created risk, or simply isn’t delivering commercially, we provide a clear view of what needs to change and how to fix it.
Ben Austin is Founder and CEO of Absolute Digital Media. He founded the agency in 2008 and leads its commercial strategy, regulated-industry positioning and GEO/AI visibility direction across iGaming, finance,…
Luke Kyte is Managing Director at Absolute Digital Media, where he leads the senior team across a number of disciplines, including SEO, digital PR, content and paid media. He has…
Daisy Cleaverly is Chief Financial Officer at Absolute Digital Media, responsible for the agency’s finances across its UK and UAE entities. Since joining in 2012, her remit has grown well…
Lewis Esson is Head of SEO at Absolute Digital Media, leading a team of seven across organic strategy for gambling, lending, adult and regulated ecommerce brands. He joined ADM as…
Tiffany Shears leads the PPC department at Absolute Digital Media, running paid media across Google Ads, Microsoft Ads, Meta and TikTok for lead generation and eCommerce clients. She specialises in…
Shofiur Rahman is Head of Technical at Absolute Digital Media, leading the team responsible for everything the agency builds and runs: client websites, internal applications, infrastructure, AI systems and the…
Shane Fox is Lead Designer at Absolute Digital Media, responsible for the agency’s creative output and for the design of everything a client actually sees: campaign creative, brand systems, landing…
Jack Hawtin leads the outreach team at Absolute Digital Media, running link building and outreach strategy mainly for iGaming clients, alongside adult industry brands, interior design, and a smaller portfolio…
Alex is Head of Content at Absolute Digital Media, overseeing content production and ideation for regulated-sector clients in iGaming, finance, and healthcare. He specialises in creating content that performs reliably…
