The Absolute Digital Media blog
Analysis and practical guidance on SEO, PPC, content, digital PR and AI search, written by the specialists who run the campaigns, for brands in regulated and competitive markets.
What is the Absolute Digital Media blog?
The Insights blog carries analysis and practical guidance on SEO, PPC, content, digital PR and AI search, written by the specialists who run the campaigns. It is aimed at brands working in regulated and competitive markets.
5 Effective Link Building Strategies For Your eCommerce Business
30-Second Summary: eCommerce brands need to strategically acquire high-quality backlinks as it will help with enhancing visibility and authority online. Through guest…
Jun 7, 2024 Read More
Understanding Google’s Deprecation of Third-Party Cookies: What You Need to Know
30-Second Summary: Google third-party cookies are being phased out, having started in January 2024 and expecting to reach 100% of users by…
Jun 6, 2024 Read More
We’re Winners At The European Search Awards 2024
Following our victory at the UK Digital Excellence Awards earlier this year where we won not one but two awards, we’re thrilled…
May 30, 2024 Read More
How To Maximise Your Google PMax Campaigns
30-Second Summary: Google PMax campaigns automate and optimise digital advertising across all Google networks, including Search, Display, YouTube, Gmail, and Maps, using…
May 30, 2024 Read More
Technical SEO Checklist – Effective Technical SEO Habits To Improve Your Website
30-Second Summary: Technical SEO enhances how websites are discovered and crawled by search engines, optimising backend elements like architecture and SSL security.…
May 9, 2024 Read More
Why Does E-E-A-T Matter In Financial Services?
30-Second Summary: Financial brands must closely follow Google’s E-E-A-T guidelines to ensure content quality and reliability, crucial for achieving higher rankings in…
May 8, 2024 Read More
Agency Green Flags – How To Choose The Right Digital Marketing Agency
30-Second Summary: When looking for a top marketing agency to work with, look for transparent communication, a proven track record, and tailored…
May 3, 2024 Read More
Is Discounting Bad For Business? The Negative Impact On Customer Loyalty & Sales
30-Second Summary: Relying on frequent discounts can devalue your brand, encouraging customers to wait for sales instead of appreciating the true quality…
May 2, 2024 Read More
Is Investing in Business Instagram Reels Worth It?
30-Second Summary: Instagram Reels enhances visibility and engagement, with Reels content being highly favoured by Instagram’s algorithm. This can lead to greater…
May 2, 2024 Read MoreWhat we write about
Our insights cover how search, paid and AI visibility really work in regulated and high-value sectors, from SEO and PPC to GEO, with sector-specific guidance for markets like financial services, healthcare and legal. Every article is written by a named specialist and links to the services it supports.
Browse by service
Prefer to explore by discipline? Jump straight to the service each article supports.
A multi-award-winning agency
Integrated Agency of the Year - SilverEuropean Agency Awards 2026
Best Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026
Standout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026
Best Integrated Paid Media CampaignUK Paid Media Awards 2026
Best New Business CampaignUK Agency Awards 2025
Best Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024Integrated Agency of the Year - SilverEuropean Agency Awards 2026Best Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026Standout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026Best Integrated Paid Media CampaignUK Paid Media Awards 2026Best New Business CampaignUK Agency Awards 2025Best Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024 Want this applied to your brand?
Reading is one thing; results are another. Tell us where you are and we will show you where the biggest, safest gains sit.