The Absolute Digital Media blog
Analysis and practical guidance on SEO, PPC, content, digital PR and AI search, written by the specialists who run the campaigns, for brands in regulated and competitive markets.
What is the Absolute Digital Media blog?
The Insights blog carries analysis and practical guidance on SEO, PPC, content, digital PR and AI search, written by the specialists who run the campaigns. It is aimed at brands working in regulated and competitive markets.
How To Unlock the Full Potential of Your Customer Data For Your Marketing Strategy
30-Second Summary: Customer data is vital for personalising marketing strategies, enhancing brand engagement in a competitive market. By using ethical data collection…
Nov 20, 2023 Read More
Insights into Google’s October 2023 Core Update
30-Second Summary: Google’s October 2023 Core Update, following the Spam and Helpful Content Updates, brought significant volatility to search rankings. The update,…
Nov 17, 2023 Read More
How AI is Driving the Transformation of Customer Service in the E-commerce Industry
30-Second Summary: AI’s rapid growth in ecommerce offers innovative customer service solutions, enhancing efficiency and personalisation, crucial for brands to remain competitive.…
Nov 13, 2023 Read More
Why Facebook Is the Top Choice for Your Black Friday Campaign This Year
30-Second Summary: Facebook’s global reach and sophisticated targeting options make it an ideal platform for effective Black Friday campaigns. The platform offers…
Nov 13, 2023 Read More
The Evolution Of Google Ranking Factors In 2023
30-Second Summary: Google’s ranking factors in 2023 are continually evolving, making it vital to identify the signals genuinely influencing rankings. Google’s focus…
Nov 9, 2023 Read More
4 Things You Need To Know About Google SGE
30-Second Summary: The Google Search Generative Experience (SGE) will transform the way users search for and find information. Generative AI in SGE…
Nov 8, 2023 Read More
How To Create Content That Google Loves In 2023
30-Second Summary: To rank well on Google, your content must be helpful to your audience and primarily written for people, not just…
Nov 7, 2023 Read More
How To Leverage TikTok Data To Improve Your SEO Strategy
30-Second Summary: TikTok, with over 1.7 billion active users, is a well of data that can revolutionise your SEO strategy. Understanding TikTok…
Nov 7, 2023 Read More
The Do’s & Don’ts Of E-commerce Website Design
30-Second Summary: Your e-commerce website’s design is critical for success, with 94% of first impressions linked to web design. To create an…
Nov 7, 2023 Read MoreWhat we write about
Our insights cover how search, paid and AI visibility really work in regulated and high-value sectors, from SEO and PPC to GEO, with sector-specific guidance for markets like financial services, healthcare and legal. Every article is written by a named specialist and links to the services it supports.
Browse by service
Prefer to explore by discipline? Jump straight to the service each article supports.
A multi-award-winning agency
Integrated Agency of the Year - SilverEuropean Agency Awards 2026
Best Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026
Standout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026
Best Integrated Paid Media CampaignUK Paid Media Awards 2026
Best New Business CampaignUK Agency Awards 2025
Best Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024Integrated Agency of the Year - SilverEuropean Agency Awards 2026Best Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026Standout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026Best Integrated Paid Media CampaignUK Paid Media Awards 2026Best New Business CampaignUK Agency Awards 2025Best Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024 Want this applied to your brand?
Reading is one thing; results are another. Tell us where you are and we will show you where the biggest, safest gains sit.