The Absolute Digital Media blog
Analysis and practical guidance on SEO, PPC, content, digital PR and AI search, written by the specialists who run the campaigns, for brands in regulated and competitive markets.
What is the Absolute Digital Media blog?
The Insights blog carries analysis and practical guidance on SEO, PPC, content, digital PR and AI search, written by the specialists who run the campaigns. It is aimed at brands working in regulated and competitive markets.
GEO vs SEO: What’s Changed, and Do You Still Need SEO in 2026?
No, GEO is not replacing SEO. Generative engine optimisation (GEO) is the work of being found and represented well in AI answers…
Nov 10, 2026 Read More
How to Track Brand Mentions in ChatGPT, Gemini and Perplexity
How to measure AI visibility: which prompts to run, what to record, why analytics misses it, and how we report mentions and…
Nov 8, 2026 Read More
How to Get Visible in Google AI Overviews and AI Mode
What Google needs before it cites a page in AI Overviews and AI Mode, why pages outside the top 10 get cited,…
Nov 7, 2026 Read More
AI Visibility Audit: What It Covers, Costs and How to Read One
An AI visibility audit shows whether AI assistants name your brand, which pages they cite instead, and what to fix first. What…
Nov 6, 2026 Read More
Why ChatGPT Recommends Your Competitor Instead of You
Why AI answers name a competitor, how to find the pages ChatGPT is quoting, and what to change so your own site…
Nov 4, 2026 Read More
How to Get Your Brand Mentioned in ChatGPT
How ChatGPT decides which brands to cite, why OAI-SearchBot access matters, and the steps that make your own pages the ones it…
Nov 3, 2026 Read More
The New absolute.digital: Built for Regulated Industries
Our new website is live: a new design, rebuilt for 2027, with seven services, twelve regulated-sector hubs and 113 independent reviews. Here…
Nov 2, 2026 Read More
How Do ChatGPT, Perplexity and Gemini Pick Which Brands to Cite?
Each AI assistant turns a question into several searches and cites the clearest page for each part. How ChatGPT, Perplexity, Gemini and…
Oct 29, 2026 Read More
Why We Built Our Own Client Reporting Platform
Marketing reporting fragments across five platforms, and AI search has opened a blind spot none of them cover. Here is what we…
Aug 26, 2026 Read MoreWhat we write about
Our insights cover how search, paid and AI visibility really work in regulated and high-value sectors, from SEO and PPC to GEO, with sector-specific guidance for markets like financial services, healthcare and legal. Every article is written by a named specialist and links to the services it supports.
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A multi-award-winning agency
Integrated Agency of the Year - SilverEuropean Agency Awards 2026
Best Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026
Standout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026
Best Integrated Paid Media CampaignUK Paid Media Awards 2026
Best New Business CampaignUK Agency Awards 2025
Best Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024Integrated Agency of the Year - SilverEuropean Agency Awards 2026Best Use of Search B2C (PPC) Small (The Swallow Co.)European Search Awards 2026Standout B2C Ecommerce Website of the Year (Stelrad)UK Digital Excellence Awards 2026Best Integrated Paid Media CampaignUK Paid Media Awards 2026Best New Business CampaignUK Agency Awards 2025Best Use Of Search (Retail/Ecommerce) - SEOUK Search Awards 2024 Want this applied to your brand?
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