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Chic Teak

Chic Teak Luxury Furniture Branded Promotional Image by SEO Agency Essex

Client:

Chic Teak are a leading teak furniture manufacturer and supplier, offering premium quality teak furniture mainly for outdoor use for homes and businesses.

Category:

SEO / CRO / CONTENT

Sector:

Garden

The Brief

Chic Teak are a leading brand offline, but when it came to online marketing, they were falling behind their competitors. It was important to remain accessible to their target audience while ensuring that they were capturing more of the market share on search engine results pages. The ultimate aim of their SEO campaign was to increase the number of products that were selling through their site and also to increase the number of visitors to the site. With minimal content on the site, we saw an opportunity to help push Chic Teak as a leader in their field, in the digital landscape.

The Solution

  • Integrated full-service strategy combining SEO, PPC and social media to enhance overall brand exposure
  • Technical recommendations to external web development agency to improve functionality of the site for SEO purposes and UX
  • Keyword gap analysis across the site to enhance visitor journey and produce long-tail keyword variant opportunities
  • Creation of product descriptions to help improve sales
  • Content creation for main pages to provide visitors with more information on key questions that they may be asking about the furniture including the type of wood used, manufacturing process, source principles and more.
  • Implement tracking features and analytics to produce accurate monthly reports

The Results

Mountain with Pink Flag at Peak

200%

increase in goal completions

Top 2 in Rankings from SEO Agency Essex

Position 2

for Teak Benches

New Users Icon

361.18%

increase in new users

Top 3 in Rankings from SEO Agency Essex

118.18%

increase in Top 3 positions

Testimonial

We have achieved excellent results from our SEO campaign, helping to increase traffic even during our quiet periods. As a direct result of the SEO campaign, we partnered with Absolute Digital to work on our PPC and social media channels to ensure that we are fully optimising all of our digital marketing efforts.

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