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Dengie Horse Feeds

dengie seo

Client:

Dengie Horse Feeds are the leading manufacturer of fibre-based horse feeds in the UK.

Category:

SEO

Sector:

eCommerce

The Brief

Dengie Horse Feeds had previously relied on PR and offline marketing in order to increase their brand exposure. With this in mind, the main aim of their SEO campaign was to attract a higher number of new users to the site, organically. As such, we proceeded to update all of the content for the main pages and home page in order to drive greater relevancy of the brand in search.

The Solution

  • Update the content for main pages and home page in order to drive relevancy
  • Conducted a content gap analysis against key competitors to determine new opportunities to capture that they were missing out on
  • Full site content audit and zombie content analysis
  • Restructured the feed finder pages
  • Provided assistance in creating new user-friendly starch calculator to improve engagement

The Results

users

+63.41%

increase in users

new users

+70.28%

increase in new users

sessions

+68.48%

increase in sessions

page view

+61.16%

increase in page views

revenue

+143.16%

increase in revenue

transaction

+120.69%

increase in transactions

conversions

+30.98%

increase in eCommerce conversion rate

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