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ILX

ILX SEO Whiteboard Presentation promotional Image

Client:

ILX is a global leader in PRINCE2 training, for both individuals and organisations across the UK and internationally. This company trained more than 100,000 people over 25 years.

Category:

SEO / CRO / CONTENT

Sector:

Education

The Brief

Maintain existing positions on page one, rank highly for new “project management” focused search terms, and increase overall exposure across the web. Increase conversions and leads, with a key focus on user experience.

The Solution

  • Integrate a number of marketing channels such as SEO, PPC, social media and content marketing
  • Full site analysis to identify areas of improvement
  • Work through technical and on-page weaknesses in order to boost the overall site’s standing
  • Assist with site redesign in order to improve the overall aesthetic and user experience in a bid to improve conversions

The Results

Top 1 SEO Agency Rankings

Position 1

industry’s most competitive keyword ‘PRINCE2’

Group Users Icon

+112%

increase in leads

Top 3 in Rankings from SEO Agency Essex

Position 1

for ‘Project Management Traning’

Conversions Icon

+38%

increase in conversion rates

Testimonial

We are totally confident in Absolute Digital Media’s ability to deliver our digital marketing strategy. They are responsive, knowledgeable and thorough. They are an excellent team to work with and I would not hesitate to recommend them.

Paul Fegan, Operations Director

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