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ITS

ITS Tools Thumbnail Graphic Design by SEO Company Essex

Client:

ITS are one of the UK’s largest independent suppliers of professional power tools and hand tools.

Category:

PPC

Sector:

eCommerce

The Brief

ITS partnered with Absolute Digital in August 2014, enquiring about our PPC services, shortly before Google changed Product Listing Ads to Google Shopping. ITS were looking for assistance in making the transition seamless, while also increasing overall leads and sales and decreasing costs. The company had a restricted budget for their PPC campaign, and as they were one of the UK’s independent suppliers of professional power tools and hand tools, they needed to improve their overall exposure while meeting the fast-approaching deadline.

The Solution

  • In-depth analysis & implementation of intelligent techniques
  • Restructure the existing AdWords account & carry out a full audit of the existing campaign
  • Develop a brand-new Shopping campaign
  • Target product categories, brands and specific products at a very granular level
  • Applied various bidding strategies, combined with location and ad scheduling targeting methods
  • Set up Dynamic Remarketing campaigns for the most relevant products to boost overall visibility and ROI

The Results

Money Icon

-19.73%

reduction in Cost Per Click
(compared to 3 months prior)

Shop Icon PPC Agency Essex

+26.75%

increase in Revenue
from Shopping Campaigns

Conversions Icon Seo Agency Essex

+41.5%

increase in Assisted
Conversions

Conversions Money Icon

+57.7%

increase in
ROI

Testimonial

We’ve had a great start to our project with Absolute Digital Media. The team grasped our needs and wants very early and understood exactly what we hoped to achieve with our campaign. They also spent time getting to know our brand and our competitors allowing them to target our customers far better. We have been able to decrease our CPC by nearly 20% but still see an increase in clicks and a revenue increase of over 25%, so long may it continue!

Richard Hughes, Digital Marketing Manager

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