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Luggage Superstore

Luggage Superstore Family at Airport

Client:

A leading supplier of premium luggage and suitcases in the UK

Category:

PPC

Sector:

eCommerce

The Brief

Due to the seasonal nature of Luggage Superstore’s products, the brand had some very strict objectives that they wanted us to meet. Firstly, they wanted to ensure that their new PPC campaign met their target of ROAS of 1000%, while also having a positive impact on sales. They also wanted to increase the number of individuals who saw their ads and proceeded to click-through to their site, helping to improve overall brand awareness.

The Solution

  • Conduct a full, in-depth analysis of the client’s historical PPC data and restructure the campaign entirely
  • Set up new Shopping Campaigns for the client’s target keywords
  • Integrate an enhanced Google Analytics tracking platform
  • Set up Google Dynamic Remarketing and Gmail Sponsored promotions to ensure the campaign was obtaining the highest possible visibility for ad spend
  • Conduct a series of A/B tests to optimise the campaign efficiently

The Results

Shop Icon

752%

increase in PPC Sales Revenue

Conversions Icon Seo Agency Essex

71%

increase in PPC Conversion Rate

Money Icon

1200%

ROAS achieved within 5 months

Click Icon

132.74%

increase in Campaign Clicks

Testimonial

Since Absolute Digital Media started to manage our email and affiliate marketing we’ve seen nothing but positive results. They are constantly coming up with creative ideas to grow the campaign and they keep us in the loop with everything that they do, always being sure to provide exceptional customer service. Our open rates and conversions are higher than ever, and I highly recommend Absolute to anyone.

Paul Steadman, Director

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