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NCP

NCP PPC Agency Essex Indoor Parking

Client:

Founded in 1931, NCP are the UK’s best-known car park operator, processing approximately 80 million customer transactions per year, across over 600 car parks nationwide.

Category:

PPC

Sector:

Transportation

The Brief

NCP ultimately wanted to maximise the performance of their PPC campaign, while increasing ROI for Google AdWords ad spend. There were, however, a number of challenges with this campaign:

  • Some campaigns were targeting ‘All Devices’
  • Some campaigns were targeting both display and search networks
  • Extensive use of unmodified broad match targeting
  • Ad group overlapping and keyword duplication

The Solution

  • Restructure entire existing Google AdWords account
  • Develop separate campaigns for tablets, mobiles and line devices
  • Optimise and split test all ads
  • Optimise the use of keyword matching methods
  • Implement a bid management strategy
  • Develop an extensive strategy for Display Network campaigns

The Results

Keywords Increase in Rankings by SEO Agency Essex

95%

of all keywords achieved a maximum Quality Score of 10

Conversions Icon Seo Agency Essex

238%

 increase in conversion rate

Conversions Money Icon

22%

 increase in ROI

Money Icon

18%

reduction in total AdWords costs

Testimonial

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