Founded in 1931, NCP are the UK’s best-known car park operator, processing approximately 80 million customer transactions per year, across over 600 car parks nationwide.
NCP ultimately wanted to maximise the performance of their PPC campaign, while increasing ROI for Google AdWords ad spend. There were, however, a number of challenges with this campaign:
of all keywords achieved a maximum Quality Score of 10
increase in conversion rate
increase in ROI
reduction in total AdWords costs