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Santa Fe Relocation

Santa Fe Relocation Services PPC Essex Ship

Client:

Santa Fe Relocation are a leading global mobility services specialist, helping companies move staff and offices abroad, and individuals relocate their lives across the globe. They have an unrivalled reputation in the industry thanks to their 120 years of experience.

Category:

PPC

Sector:

Relocation

The Brief

Despite operating in a highly competitive market, which has evolved over the years to encompass a number of price comparison websites which have since dominated paid search results, Santa Fe Relocation aimed to generate a higher quantity of qualified leads, at a cheaper cost acquisition than what they were previously obtaining.

The Solution

  • In-depth analysis of the international relocation paid search market
  • Extensive review of the existing ad campaigns
  • Segment campaigns targeting specific destination countries
  • Design dedicated landing pages to provide greater relevancy and improve Quality Scores
  • Integrate the existing Santa Fe Relocation CRM system and implement call tracking
  • Run A/B tests on both ad copy and landing pages, and use this data to refine and improve the campaign
  • Utilise heat map data to further optimise the campaign
  • Implement remarketing lists or search ads (RLSA) and display marketing campaigns to recapture lost leads and improve conversion rates

The Results

Group Users Icon

150%

increase in average Monthly Volume of Leads

Cost per Leads 150px

36%

reduction in Cost Per Lead

Conversions Icon Seo Agency Essex

87%

 increase in Conversion Rate

Cost Per Click Icon

12%

reduction in Cost Per Click

Testimonial

We continue to be impressed with the high level of service we receive across all areas of our paid search campaigns. The team are always available to answer any queries and we’re happy to report that our ROI is improved considerably thanks to the work carried out by Absolute Digital Media.

Mike Brazier, Group Marketing Manager 

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