Client:
Select Oven Cleaning
Select Oven Cleaning are a professional oven cleaning company who operate in the Essex area, and visit the clients in their home to provide their service.
Category:
Social Media
Sector:
Home
The Brief
Initially, Select Oven Cleaning wanted to raise over brand awareness in the Essex area where they carry out their services. Further to this, they wanted to use Facebook in particular to increase the number of bookings that they receive as part of their short-term goals. In the long-term, Select Oven Cleaning want to grow to become an established brand in their industry and feel that a strong social media presence would be a vital step in achieving this.
The Solution
- Create an integrated strategy across Facebook, Twitter & LinkedIn which remains consistent with the brand’s values
- Increase customer interaction on the social media platforms
- Utilise paid social management in order to increase reach of the posts and boost engagement
- Target specific audiences in the local area and hone in on certain demographics in order to obtain the best results for the channels
- Post on a regular basis, integrating high quality images and user generated content to help push their brand as a leader in their industry
- Utilise video content to better engage the audience
The Results
189.57%
increase in Overall Reach
110.43%
increase in average Organic Reach
44.74%
increase in Total Page Views
83.1%
increase in Video Views