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Team Colours

Team Colours Promotional Branded Image for Case Study by SEO Agency Essex

Client:

Team Colours are a specialist sports and leisure wear manufacturer, operating solely as an eCommerce business.

Category:

SEO / CRO / CONTENT

Sector:

eCommerce

The Brief

Team Colours were hit with a Google penalty as a result of a previous agency’s SEO techniques which resulted in the loss of all positions in the Google search results pages. The brand partnered with Absolute Digital to help recover the site and regain numerous keyword positions. In such a highly competitive market, Team Colours required an integrated strategy to be successful.

The Solution

  • Conduct a thorough link audit to compile backlinks and determine which was the most high-risk
  • Contact webmasters and ask to manually remove the offending links
  • Disavow any remaining high-risk links to recover existing positions
  • Regularly audit the site to identify any new required improvements

The Results

Mountain with Pink Flag at Peak

Page 1

positions for most keywords were regained

Top 2 in Rankings from SEO Agency Essex

Position 2

for the keyword ‘Netball Uniforms’

Top 3 in Rankings from SEO Agency Essex

Position 3

for the keyword ‘Personalised Tracksuits’

Penalty Icon

Lifted

Site-Wide Penalty

Testimonial

Absolute did a fantastic job at recovering our site from a Google penalty and continued to help us to regain our positions in SERPs. We achieved great results working with the agency and would highly recommend the team.

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