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The Printed Bag Shop

The Printed Bag Shop SEO Essex

Client:

The Printed Bag Shop are a leading supplier of printed bags and packaging, supplying mainly to businesses for events or in-store purchases, but also directly to consumers.

Category:

SEO / CRO / CONTENT

Sector:

B2B

The Brief

The client partnered with Absolute Digital looking for an effective SEO strategy which would help them to capture more of the market share on Google search results pages. Further to this, The Printed Bag Shop were looking for recommendations on how they could improve their site’s overall user experience in order to increase overall number of sales. With a very niche market, it was important that the campaign was highly targeted and any content created was very focused on representing the professional and upmarket tone of the brand.

The Solution

  • Create new content for the main category pages in order to provide site visitors with more insight into the products that The Printed Bag Shop offer.
  • Advise on elements of UX and CRO to help them to improve overall sales on the site
  • Restructure the site’s existing IA to ensure that user navigation was made simpler
  • Integrate content marketing and targeted outreach to help promote The Printed Bag Shop’s brand in the industry

The Results

Mountain with Pink Flag at Peak

206.15%

increase in Organic Goal Completions

Top 1 SEO Agency Rankings

Position 1

for Printed Bags

New Users Icon

166.74%

increase in New Users

Top 1 SEO Agency Rankings

Position 1

for Printed Paper Bags

Testimonial

We’ve been working with Absolute for over 2 years and have been really happy with the way our relationship with them has grown and the results they’re now delivering. They take care of all the technical aspects to our SEO strategy which is a great relief, and their advice and work on the outreach side of things has seen our rankings and web traffic really improve. Sam is a fantastic Account Manager for us and the team has been really helpful not only with our SEO but in helping us with developing our website too.We’re happy to continue working with Absolute and plan to increase our budget as well to hopefully see even more great result.

Sophie Butcher, Office & Operations Manager

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