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Wetsuit Centre

Wetsuit Centre Man Surfing SEO Consultant London

Client:

Wetsuit Centre are an eCommerce site, and small business located in Dorset, specialising in the sale of wetsuits and all surfing accessories from some of the most reputable brands, including O’Neill, Rip Curl and Billabong.

Category:

SEO

Sector:

eCommerce

The Brief

The Wetsuit Centre were hit with a site-wide penalty which had a significant impact on their overall revenue as an eCommerce site. The Wetsuit Centre partnered with Absolute Digital Media to help recover the site, regain and improve overall page 1 keyword ranking positions and improve organic traffic which was lost as a result of the penalty.

The Solution

  • Carefully develop a strategy to disavow only harmful links (approximately 45%) within the backlink profile
  • Improve site speed and performance by deploying an open source NGINX software as a proxy in front of an Apache-based web application
  • Architect a silo structure throughout the site to place more emphasis on the pages which related to relevant search terms
  • Acquire new customers and build authority to the site through creative content marketing and targeted outreach methods, pushing Wetsuit Centre as a key thought leader in the industry

The Results

page 1 site icon by Seo company Essex

70.34%

Page 1 positions

Mountain with Pink Flag at Peak

284.62%

increase Top 3 positions

Top 1 SEO Agency Rankings

Position 1

for keywords ‘wetsuit’ and ‘wetsuits’

New Users Icon

42.43%

increase in Number of New Users

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